ABOUT THE BRAND

WHERE AFRICAN HERITAGE MEETS MODERN ELEGANCE

Founded by Mandisa Phuncu

Amari began as a dream nurtured in the Vaal, where Mandisa started sketching outfits at just twelve years old.
What started as a passion has evolved into a brand that speaks to individuality, confidence, and the beauty of self-expression.

Amari is home to two labels. Amari Woman & Amari Men.

A Message from Our Founder

CHOSEN BY ICONS. MADE FOR YOU.

AMARI WOMAN

Reimagines African-inspired pieces with a modern twist, creating clothing that honours tradition while embracing today’s bold, empowered woman.

AMARI MEN

Offers clean, understated designs that celebrate refined style, bringing a fresh perspective to menswear rooted in simplicity and strength.